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Please note that
this essay, Business Morality in America, copyrighted in 2004, has just won an
Honorable Mention in the New Millennium Writings competition that closed July
31, 2011. It was entered in the Nonfiction category. Other categories were
Fiction, Short-Short Fiction (no more than 1,000 words), and Poetry. There were
about 1,200 entries in the four categories. This was the only time this essay
has ever been entered in a contest. Also, thus far, it has never been offered
for publication.
I hope you
enjoy this essay and perhaps even benefit from reading it. I would welcome your
comments very much.
EJH
12/24/11
Prologue:
When I began my career as a business broker, I asked myself if I would
feel comfortable selling businesses whose owners were cheating on taxes.
I decided that I would for three reasons: First, there was nothing I could
do to change the system. Second, I would never benefit from the cheating,
at least not directly, thus maintaining a mostly clean conscience. And
third, cheating is universal, or at least I believed that it is—as
I still do—thus affording the kind of moral rightness that’s
based on popular acceptance (I would guess that about 75% of small-business
owners skim in substantial amounts). I never raised the issue with anyone
because, during my previous career in cost estimating at a large corporation,
I had discovered that cheating goes on in big businesses too (I had been
a part of it). I had also learned not to make an issue of things that
were beyond my power to change, especially if I wanted to keep my job.
Twelve
yeas later (in 1992), when I began writing Buying
and Selling a Small Business, I hesitated to describe the
schemes I had discovered for fear of encouraging more cheating or of being
accused of sensationalism. I felt compelled, however, to tell the whole
truth because telling the whole truth is a writer’s first duty.
I also felt compelled to spell out the details of how business owners
hide their true incomes because buyers need those details so they can
appraise their purchases correctly, negotiate the prices successfully,
and consummate their deals.
After
completing the manuscript, I felt satisfied, having provided a full account
of what buyers and sellers need to know—and what I think our society
needs to know—that I had fulfilled my responsibilities as a writer.
I also felt an atonement of sorts, not with God (I don’t believe
in God), but with myself. In other words, I had satisfied my own conscience.
Still,
I felt a gnawing awareness that something was missing. I was unable to
explain why a society that preaches honesty keeps on cheating, especially
when cheating is on such a wide scale, at all levels, and with some very
deep pockets to fill. So I assigned myself the task of trying to reconcile
this obvious disparity in our mores. I must admit, however, that I did
it only partly as a moral responsibility. I also did it to find out why
things are the way they are, much as a scientist, motivated by curiosity,
might try to analyze something he does not understand.
So
that’s the story behind the discussion that you are about to read
of Business Morality in America. I think my attempt at reconciliation
was successful, and I hope that you’ll agree. If you don’t
agree, I hope you’ll share your thoughts with me.
The
Basis of Morality: When I looked up the word, moral, in my
dictionary (Merriam-Webster’s Collegiate, tenth edition), it referred
to principles of right and wrong in human behavior. The primary question
is whether there is an absolute basis for those principles. If there
is not, a secondary question is whether some other reasonable basis
is available. Implicit in these questions are two other questions pertaining
to the meaning of life and to the meaning of the universe.
I
looked in several communities for a basis for morality, preferably an
absolute basis. I began with the religious community because that community
often asserts an absoluteness in moral standards even if only based
on some ancient form of theism (Judaism, Christianity, Islam) or when
interpreted on a sectarian basis. But I found that community hard to
believe because it is divided against itself and because it can offer
no valid arguments for the existence of God. Moreover, the miracles
and dogmas of that community seem so out of place in the modern world.
They make me want to look elsewhere for moral truth.
I
found that the secular community is usually reasonable but it lacks
authority and recognition. What’s more, there is nothing about
that community—of which I am a member, by the way—which
inspires me, other than the stark logic of its thinking. But let me
be clear about this, I love rational thought. The problem is that it
isn’t the sort of thing that reaches out and grabs hold of people.
It doesn’t win their hearts and souls. It’s a shame that
it doesn’t, but it doesn’t.
The
political community is a conundrum. It is undermined by partisanship.
That makes that community hard to believe. And its partisanship sometimes
defies reason. That makes it hard to respect. Yet somehow that community
makes laws which, as we will see below, are an important part of the
moral landscape. The political community, in other words, is helpful,
but not satisfying. Thus, we need to look further for moral truth and
authority.
The
educational and other communities mostly offer piecemeal treatment with
piecemeal effectiveness. And parents as a moral force for children are
limited by their being untrained to teach, but also by their emotional
barriers, job demands, and the generation gap.
In
light of the above, a search for moral truth is discouraging. In the
meantime, individuals are left to decide for themselves what is right
and what is wrong.
Enter
the business community. Because that community involves a large part
of the population during the productive years of their lives, it exerts
an important influence on the moral standards of the nation even if
such influence is not intended. What is intended by chief executive
officers and small business owners is to maximize profits. Of course,
since behavior in business is profit-driven in a competitive environment,
but also because it is easy to get away with, cheating on taxes is pervasive,
and so are other kinds of cheating. With respect to cheating, the major
question in business is less about right and wrong than about how to
avoid detection. Thus, unintentionally, a moral standard of sorts is
established. That standard is based on self interest and it is applied
as appropriate to the situation. Let us look more closely at that standard.
Self-interest
Morality: Influenced by the de facto leadership of the business
community—but also by my own introspection—I want to suggest
that self-interest is the basis for all human behavior.
The
term, self interest, does not connote virtuous behavior or nobility
of purpose. It connotes quite the opposite. But it does seem to suggest
what human nature actually is, at least in the business community. Now
new questions arise such as whether self interest is as selfish as it
sounds, whether other moral standards might be possible, and whether
moral standards differ from one societal community to another.
Although
the business community is marked by pervasive cheating, it is regarded
as respectable because it is productive, and bountifully so. It has
also become humane through collective bargaining, government regulation,
and evolving social attitudes. As a result, for most citizens, America
offers an enjoyable standard of living featuring middle-class wages,
medical insurance, vested pensions, equal opportunity, and time off
for illness, vacations, and holidays, and all accompanied by a social
safety net including government agencies and private charities. Thus,
the American society has evolved into a good society, and self-interest
morality seems to have helped despite its base connotation and self-centered
mode.
Still,
the connotation is bothersome, as is the self-centeredness itself, and
one has to wonder whether there is something bigger than the self, something
grand and noble, to serve as the basis of morality whether for the business
community or for any other community.
The
answer is almost certainly not. An intimate look at self interest will
show why. The reader is asked to try to imagine an act of human behavior
that is not in one’s own interest. After some reflection, the
impossibility of it will become apparent. For example, a donation to
charity appears to be a selfless act, but it rewards the donor with
whatever satisfaction—good feelings, remission of guilt, peer
esteem, etc.—might be derived from a charitable act. The old adage
that virtue is its own reward rings true.
With
additional reflection, self interest appears as both absolute and relative:
It is absolute in the sense that it is inescapable as demonstrated above.
It is relative in the sense that, given identical situations, various
human beings will act in various ways in accordance with their genetic
makeup, but also as influenced by their overall environmental background
(including their parental and cultural upbringing). For example, a citizen
had been beaten and robbed and lay wounded on the roadside. Three persons
passed by, two who did nothing to help, and one, a Samaritan, who did,
thus illustrating two kinds of behavior for one situation. However,
before judging who acted rightly, note that how a person acts in a given
situation may be viewed in a variety of ways, again depending on the
viewers’ genetic composition and environmental background. In
this case, the Samaritan might be viewed favorably by some as a compassionate
human being, unfavorably by others as a bleeding heart, and questionably
by still others as someone with a hidden agenda. Thus, the difference
between right and wrong can be confusing unless one understands that
what is right and what is wrong depend on one’s point of view.
Because
human beings, despite being inescapably ruled by self interest, can
act in ways that most of us would describe as virtuous, as well as in
ways thought of as non-virtuous, the substantial role played by the
business community in producing the good society might therefore be
explained. That is true but only partly. The self interest of the business
community, like the self interest of other communities, is kept in check
by competing interests. Examples are labor versus management (referred
to above as collective bargaining), political party versus political
party, church versus state, church versus church, nation versus nation,
plaintiff versus defendant, police versus criminals, legislative power
versus executive power, and so forth and so on.
With
respect to the self, self interest is restrained by one’s own
mind churning through all the emotional benefits and penalties one could
be subject to ranging from innocence to guilt, pride to shame, self
esteem to self debasement, social reward (esteem of one’s peers)
to social punishment, philosophical gain to philosophical loss, and
so forth and so on.
To
summarize, all acts are moral because all human beings practice self-interest
morality whether they intend to or not and whether they know it or not.
It is the differences in human genetics and environmental backgrounds
that explain the differences in perceptions of right and wrong, and,
therefore, that also explain the differences in human behavior.
Note
that if all acts are moral, as I contend they are, then wrong is as
moral as right, and morality has lost its meaning. So it would seem,
but not quite. Remember that human behavior is controlled by each individual’s
point of view as determined by the individual’s genetic and environmental
makeup. In other words, morality is relative to the individual, and
what is morally right for one person may be morally wrong for another.
Thus, all acts are moral if the individuals perpetrating them say they
are. The classic example is of the head hunter (the primitive tribesman,
not the executive job finder) for whom lopping off a head is the right
thing to do but whose act would be viewed by almost all other human
beings as wrong in the extreme. Other examples of contentious morality
are found in a variety of human controversies such as Supreme Court
issues (most notably in 5-4 decisions), political party platforms, teaching
of evolution in the public schools, whether illegal immigrants should
be treated compassionately, the minimum wage law, and so on. The list
is endless.
The
Arbiter of Morality: Now a new question arises: If right and wrong
are up to the individual, but only in the individual’s private
realm, who or what shall be the arbiter of right and wrong in the public
realm? The answer is the law. It determines the differences between
right and wrong in the public realm, but also when the public and private
realms clash. Note that the law is simply another phase of the aforementioned
competing forces that control self interest, but it is the constructive
phase, the phase that works things out. Thus, the law comes close to
serving as the absolute basis for morality that we all wish for. And
no wonder, the law is so beautiful to behold: It is constructive. It
is the same for everybody. It is unifying. It is objective. It is in
writing for everybody to see and to contemplate. It even changes with
the times to reflect our progress in understanding the world we live
in. And it is something we can respect, even when imperfect as it sometimes
is.
Philosophers
and theologians, eat your hearts out. You have been beaten at your own
game by the legislators who determine statutory laws and by the judges
and juries who determine case laws. Actually, in a sense, the arbiters
of morality are the people who elect the public servants who make and
administer the law. Those arbiters are the ordinary people in everyday
life, the people who go to the polls. One might even say that they are
We the people.
Self
Interest as Harnessable Energy: Let’s return to the negative
connotation and self-centeredness of self interest. To be comfortably
lived with, self interest must be understood as innate and inseparable
from human existence. It must also be understood as controllable by
competing interests as described above. Note that floodwaters can cause
damage if left alone (discounting the fertility they add to the soil,
plus other benefits) but that they can be controlled by a dam and harnessed
by a turbogenerator. Likewise, self interest, if left alone, may cause
damage, but it is controlled by competing interests and, while under
control, is productive, as demonstrated by the business community. Thus,
self interest has the virtue of harnessable energy. Recall that Communism
mandated that every citizen’s first loyalty be not to the self
but to the state. Thus Communism failed for lack of self-interest energy
(although other reasons contributed to its failure). Karl Marx would
be amazed.
The
Underlying Authority of Self Interest: While all of the foregoing
may sound reasonable, the negative connotation still hovers like a dark
cloud, and one’s initial confrontation with self interest as a
moral basis can be jarring and can detract from one’s self esteem,
as it did for me. (It made me think less of myself. It even robbed me
of my sanctimony.) The idea would be so much easier to accept and to
work with if acknowledged by an authority deserving of high respect.
Actually, such acknowledgment has already been made, and remarkably
so. Note the purpose of the United States Constitution as stated in
the Preamble with such terms as “to form a more perfect Union,
establish Justice, . . . domestic tranquility . . . common defence .
. . general Welfare. . . and secure the Blessings of Liberty.”
That Preamble, with The Declaration of Independence as its forerunner,
describes the necessities for the pursuit of Happiness, while the body
of the Constitution provides the checks and balances necessary for the
control of competing interests.
Note
also in the Preamble that these necessities for the pursuit of Happiness
are established by “We the people . . .” and further note
for whom they are established: “. . . ourselves and our Posterity.”
A clearer, plainer homage to self interest would be hard to imagine.
The
Founding Fathers got it right. The meaning of life is to pursue happiness.
That is self-evident. Also self-evident is that the most direct way
to pursue happiness is to practice the morality of self interest.
Note
that self-interest morality includes religious morality if that is what
one believes. For example, if one believes that he or she must behave
in accordance with certain religious rules to go to heaven, self-interest
morality encourages one to follow those rules. Further note that when
following those rules, the religious one is fully engaged in the morality
of self interest.
As
to the meaning of the universe, that is left to the domain of the individual
and to the other powers that may be, exclusive of the government, as
hinted at in the First Amendment. (My own view is that the universe
has no meaning. But that’s another story for another day.)
Yes,
But May We Still Cheat on Taxes? Turn now from this political and
moral philosophizing back to what brought it about, the cheating that
endures in business. With respect to small businesses, I speculate and
believe, admittedly without benefit of tangible evidence, that both
the IRS, and the Congress that mandates it, are quite aware that business
people are cheating in droves. They do little to stop it, however, because
some of those owners need to cheat to make a decent wage and because
the economy depends so much on the productivity of small businesses.
Without cheating, some owners, at least the marginal ones, would be
forced out of business. An additional possible reason for IRS failure
to aggressively root out tax cheats is the mentality of the bureaucracy
such as reluctance to disturb the status quo, and allowance for everyone
to have a piece of the action. Besides, if everybody’s happy,
it’s not worth bothering about. Recall the friendly tax assessor
in Example 11.1 (my book page 421).
As
for big businesses, they cheat too and are supported by incumbent legislators
and administrators who, in turn, are supported by big businesses, which
strive to keep them incumbent. It’s a bit like the nobles bowing
to the royalty, and the royalty bestowing honors on the nobles.
Looking
Ahead: Gazing into the future, America may evolve from a society
that is good to one that is excellent. To do so, the nation’s
wealth will have to be distributed more evenly so that a minimum wage
can support a family and so parents can provide their children the mental
nurturing that is so necessary for children to grow into happy, productive
adults. This nurturing will concentrate at infancy but may continue
through adolescence. Business will play a major role by allowing time
off for employee-parents to spend quality time with their children,
especially during the critical years of infancy, to cuddle, to tend
to, and to love.
Gazing
further into the future, to evolve into a society that is great, America
will have to establish a national philosophy linking self interest with
the meaning of life, with justice, and with human dignity. Because self
interest is natural, but also because the primacy of it is intimately
true, it will command most people’s attention. Thus, and with
the authority of the Preamble, it can be taught in public schools. But
that’s the easy part. The hard part will be to teach enlightenment,
that one’s self interest is best realized by assuring the self
interest of others, as, for example, in the Bill of Rights. That idea
is nothing less than the Golden Rule intelligently understood. The Founding
Fathers got that right too.
As
for the public schools, instead of teaching what is right and what is
wrong, morality based on self interest will suggest what is wise and
what is unwise, but also what is fair and what is unfair. It will be
up to each individual to apply those lessons in wisdom and fairness
at his or her discretion (not unlike how the Ten Commandments are applied
at each individual’s discretion). Equally important, each moral
question will find a variety of answers to fit a variety of individual
situations and individual personalities. Such variety of moral answers
is necessary to accommodate the variety of genetic and environmental
backgrounds that are the source and foundation of all human behavior.
Note
that since self interest is primal, it is easy for people to believe
while being honest with themselves and with others. Because it is true,
it accommodates human nature. It also unifies through its universality.
Best of all, possibly, is the psychological advantage of a philosophy
consistent with itself and with nature: the minimizing of both guilt
and doubt, and the improved mental health stemming from it. Contrast
that with religion with its miracles and dogmas that are so hard to
believe and that therefore encourage hypocrisy and moral doubt, except
when belief is obsessively beyond doubt, and that then encourage sanctimony
and divisiveness.
Since
self interest is universal while being subjectively flexible to suit
each unique personality and each unique situation, it will encourage
individuals to be more tolerant of others, and far less judgmental.
There
will always be those who feel, despite the honesty and the intimate
truth of its primacy, that self-interest morality is woefully lacking
in its failure to refer explicitly to virtuous behavior or to avoidance
of “sinful” behavior. That complaint is justified but it
is compensated by the truth of self interest, and by the beauty that
emanates from recognition of that difficult truth. Thus, the complaint
will simply have to be lived with.
Other
than parental time off for nurturing children, and wages that are both
fairer and more sensible, the role of business in a society avowedly
governed by self-interest morality may differ little from what it is
now simply because self interest already is the prevailing morality
and always has been. Cheating on taxes probably will continue, as will
other forms of cheating, but that will be up to Congress. One thing
that is clear from the conversations I’ve had with business owners
through the years is that they all fear audits by the IRS. Even some
of those who are not cheating say that the only reason they don’t
cheat is the fear of getting caught. If Congress will order the IRS
to increase its audits and if it will also provide the funds to do it,
you have my personal guarantee that cheating will rapidly diminish.
If the Congress will also increase the penalties for cheating, the cheating
will diminish even faster.
If
Congress does step up auditing, I predict that a sterner social attitude
will evolve resulting in greater respect for the law (presently, our
wide-scale cheating promotes disrespect). It could even result in greater
respect for the government. And who knows what benefits might ensue
including a general increase in the spirit of responsible citizenship,
courtesy, cooperation, and far less incivility.
In
any case, there will always be those who defy the law because cheating
is so natural, it is usually profitable, and, for some, it even adds
to the excitement of the grand game of business.
Copyright 2004 by Ernest J. Honigmann
Something to Think About: If provided the opportunity, would
super-hero champions of justice ever use their super powers to cheat
at cards? In 2003, Mike Peters explored that possibility with a gem
of a cartoon showing our heroes doing their stuff at the card table:
Superman’s x-ray vision reading the pips, Batman’s bat belt
hiding a spare ace, Spiderman hanging from the ceiling for an overview,
and some plastic-bodied boob rubbernecking around another player’s
back. Oh, the destruction of trust, and the infamy of it all!
But such behavior could not last. What’s the point of playing
cards if everyone cheats?
So Peters resolved the issue with this note: "Eventually, everyone
had to agree not to use their super powers during the game." |